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Assay Genie Mission

Assay Genie Mission | Making Scientists Smile
Our Mission

Making scientists smile

We started Assay Genie from a small facility in 2017 to solve the biggest problem facing R&D scientists: how to achieve optimal results in a timely, economical way - while enjoying great science. Our mission is to make scientists smile through innovative products, remarkable interactions with our team, and our little Genies.

Talk to a Genie
Assay Genie - making scientists smile
2017
Founded in Dublin
120,000+
Life-science reagents
70+
Countries served
365
Day-a-year support
1,000+
Peer-reviewed citations
1-274
Analytes per sample
What this means for scientists

Support before, during & after your experiment

As scientists ourselves, we understand the need for incredible support - so we are dedicated to helping you at every stage of experimentation to keep you smiling. Our team of highly technical experts provides 365-day pre- and post-experimental support, so you always have a friendly Assay Genius by your side.

Live-chat & email support

Phone & video-call support

Extensive technical guides, brochures & posters

Pre-experimental design & optimisation advice for your sample types

Live experimental support - e.g. flow cytometry set-up for multiplex immunoassays

Post-experimental troubleshooting, repeats, logistics & sales

Our promises

How else we support scientists

We are committed to delivering the best experience possible through the following promises.

100% Quality Guarantee

Premium validated antibodies & proteins paired with highly validated assays and optimised buffer systems.

💰

Save Money

Microgram-to-gram protein & antibody quantities and 96-well & bulk-format assays at affordable prices.

Save Time

Up to 80 hours less per experiment for certain bespoke assays.

😊

Stay Smiling

From opening the box through to data analysis, our technical scientists are by your side.

🍃

Go Greener

Recyclable packaging to minimise your impact on the climate.

📚

Proven Technology

Over 1,000 peer-reviewed citations in leading journals including Cell & Nature.

🔬

Extreme Sensitivity

Down to sub-picogram detection for certain assay technologies.

🧶

Genie Guarantee

Our immunoassay geniuses are available 365 days a year to troubleshoot and maximise your results.

Core technologies & products

Over 120,000 reagents to drive research forward

With offices in Dublin & London and a distribution network across 70+ countries on every continent, we combine our antibody & protein expertise to bring premium assays and market-leading immunoassays to scientists worldwide.

Immunoassay Geniuses

Finely crafted, rigorously validated

Our immunoassays are built from finely crafted antigens, uniquely combined with highly specific antibodies and optimised buffer systems - meaning less time getting great data and more budget for your lab.

Using this expertise, we have built a suite of immunoassay technologies to enable the discovery, screening, validation and selection of biomarkers from 1-274 analytes per sample using multiplex immunoassays, ELISA and cell-based assays.

The Genie difference

1-274 analytes per sample

Multiplex, ELISA & cell-based platforms

Optimised, unique buffer systems

Sub-picogram sensitivity on select assays

Join the Assay Genie family

We’re proud to have built a global community of Assay Geniuses driving scientific discovery for the next generation. Let us help you smile during your next experiment.

Get in touch
Since 2017 making scientists smile120,000+ reagents365-day PhD support1,000+ citationsRecyclable packaging