Assay Genie Mission
Making scientists smile
We started Assay Genie from a small facility in 2017 to solve the biggest problem facing R&D scientists: how to achieve optimal results in a timely, economical way - while enjoying great science. Our mission is to make scientists smile through innovative products, remarkable interactions with our team, and our little Genies.
Talk to a GenieSupport before, during & after your experiment
As scientists ourselves, we understand the need for incredible support - so we are dedicated to helping you at every stage of experimentation to keep you smiling. Our team of highly technical experts provides 365-day pre- and post-experimental support, so you always have a friendly Assay Genius by your side.
Live-chat & email support
Phone & video-call support
Extensive technical guides, brochures & posters
Pre-experimental design & optimisation advice for your sample types
Live experimental support - e.g. flow cytometry set-up for multiplex immunoassays
Post-experimental troubleshooting, repeats, logistics & sales
How else we support scientists
We are committed to delivering the best experience possible through the following promises.
100% Quality Guarantee
Premium validated antibodies & proteins paired with highly validated assays and optimised buffer systems.
Save Money
Microgram-to-gram protein & antibody quantities and 96-well & bulk-format assays at affordable prices.
Save Time
Up to 80 hours less per experiment for certain bespoke assays.
Stay Smiling
From opening the box through to data analysis, our technical scientists are by your side.
Go Greener
Recyclable packaging to minimise your impact on the climate.
Proven Technology
Over 1,000 peer-reviewed citations in leading journals including Cell & Nature.
Extreme Sensitivity
Down to sub-picogram detection for certain assay technologies.
Genie Guarantee
Our immunoassay geniuses are available 365 days a year to troubleshoot and maximise your results.
Over 120,000 reagents to drive research forward
With offices in Dublin & London and a distribution network across 70+ countries on every continent, we combine our antibody & protein expertise to bring premium assays and market-leading immunoassays to scientists worldwide.
Finely crafted, rigorously validated
Our immunoassays are built from finely crafted antigens, uniquely combined with highly specific antibodies and optimised buffer systems - meaning less time getting great data and more budget for your lab.
Using this expertise, we have built a suite of immunoassay technologies to enable the discovery, screening, validation and selection of biomarkers from 1-274 analytes per sample using multiplex immunoassays, ELISA and cell-based assays.
1-274 analytes per sample
Multiplex, ELISA & cell-based platforms
Optimised, unique buffer systems
Sub-picogram sensitivity on select assays
Join the Assay Genie family
We’re proud to have built a global community of Assay Geniuses driving scientific discovery for the next generation. Let us help you smile during your next experiment.
Get in touch



