Cellular & Biochemical Assays
High-performance cellular & biochemical assays
Advanced tools for cell viability, cytotoxicity, metabolism and signalling research. Our comprehensive range spans oxidative stress, apoptosis, enzyme activity and protein quantification — delivering accurate, reproducible results for drug discovery, clinical research and beyond.
Browse Assays by Category
Explore our full portfolio, organised by research area — pick a family, then jump straight to the assays you need.
Viability, cytotoxicity, apoptosis, ferroptosis, proliferation and TUNEL assays.
Protein, enzyme-activity, ion, phosphorylation and mitochondrial-activity assays.
Glycolysis, lipid metabolism, TCA-cycle, pentose-phosphate and urea-cycle assays.
Antioxidant, ATP, reactive-oxygen-species and lipid-peroxidation assays.
Food-safety, mycoplasma and plant & environmental-stress assays.
Clinical-chemistry, diabetes & obesity and liver/kidney biomarker assays.
High-throughput screening assays and rapid quick-test strips.
Extraction and labeling kits for sample preparation and detection.
Also available: Assay Reagents & Solutions — buffers, substrates and detection solutions.
Featured Assay Kits
A selection of our most-requested cellular and biochemical assays across viability, metabolism and apoptosis.
What to Expect From an Assay Genie Kit
Every assay is built to deliver dependable, publication-ready data straight out of the box.
Ready-to-Use Protocols
Clear, streamlined workflows and included reagents get you to results fast.
Colorimetric & Fluorometric
Flexible read-outs to suit your plate reader and sensitivity requirements.
High-Throughput Ready
Microplate formats suited to screening and multi-sample workflows.
Validated & Reproducible
Consistent, reliable performance run after run for confident, comparable data.
Backed by Thousands of Citations
Assay Genie kits are trusted by researchers and featured in high-impact scientific journals worldwide.
What Researchers Are Saying
Real feedback from labs advancing their science with Assay Genie.
Their assays are of top quality, providing accurate and reliable results. The company's customer support is exceptional, always responsive and helpful.
— RiponAssay Genie has great customer service, and their products are excellent.
— CarolineAssay Genie provided a critical kit that is very difficult to find on the market. Not only did it work dependably well, it also gave me the sensitivity I needed to evaluate my samples.
— ErikaWhy Choose Assay Genie
Quality assays backed by a scientific team that supports your research at every step.
Fast Delivery
7–10 business day lead time after manufacture.
Highly Cited
Thousands of citations across leading, peer-reviewed scientific journals.
PhD-Level Support
Our team is trained to a PhD level to help you choose and troubleshoot your assay.
Frequently Asked Questions
What is the difference between a cellular assay and a biochemical assay?
Cellular assays measure processes in living or fixed cells — such as viability, cytotoxicity, proliferation or apoptosis. Biochemical assays quantify specific molecules or enzyme activities (metabolites, ions, proteins, phosphorylation) in lysates, tissue or biological fluids. Assay Genie offers both across a single, consistent portfolio.
What detection formats do your assays use?
Our kits use colorimetric, fluorometric and luminescent read-outs measured on a standard microplate reader. The read-out for each kit, along with the recommended wavelengths, is listed on the individual product datasheet.
What sample types are compatible?
Depending on the assay, compatible samples include cultured cells, tissue homogenates, serum, plasma, urine and cell-culture supernatant. Validated sample types and required volumes are provided on each product page.
How do I choose the right cell viability or cytotoxicity assay?
Consider your read-out preference (colorimetric MTT, fluorometric or LDH-release), throughput and whether you need a metabolic or membrane-integrity measure. Browse the Cell Health & Death category above, or ask our PhD-level team for a recommendation based on your model.
Are the kits suitable for high-throughput screening?
Yes — most assays are supplied in microplate formats compatible with 96-well (and many 384-well) screening workflows, and we offer dedicated high-throughput screening assays and quick test strips.
How quickly are assay kits delivered?
Assay kits typically ship within a 7–10 business day lead time after manufacture. Orders can be placed online, by email, through your procurement system or via your local distributor.
Not Sure Which Assay You Need?
Tell our PhD-level technical team your target, pathway and sample type, and we'll help you find the right cellular or biochemical assay.
Ask Our Team Browse All Assays